Privacy Policy

1. Introduction

This Privacy Policy explains how Burst Digital Ltd, trading as sAIph (“sAIph”, “we”, “us”, or “our”), collects, uses, stores, shares, and protects personal data when you visit our website, contact us, sign up to receive marketing communications, or enquire about our services.

We provide SEO, GEO, AI Search, and related strategic marketing services to clients globally, with a particular focus on the United Kingdom and the United States.

2. Who we are

For the purposes of applicable data protection law, Burst Digital Ltd is the data controller of personal data collected through this website, except where we clearly process data on behalf of a client as their processor under a separate proposal, statement of work, or services agreement.

3. The personal data we collect

We may collect and process the following categories of personal data:

a. Information you provide directly

When you contact us, request an audit, complete a form, or subscribe to our newsletter, we may collect:

• your name
• business name
• company website
• email address
• phone number
• budget range
• details about your enquiry, requirements, and business needs
• any other information you choose to provide

b. Marketing and communications data

We may collect:

• your preferences in receiving marketing from us
• whether you open, click, or engage with our emails
• records of your communications with us

c. Technical and usage data

When you use our website, we may automatically collect:

• IP address
• browser type and version
• device type
• operating system
• time zone and approximate location
• referring source
• pages visited
• session activity
• clicks, scroll behaviour, and interaction events
• dates and times of access

d. CRM and sales pipeline data

If you enquire about our services, we may store your details and enquiry history in our CRM and related internal systems to manage leads, proposals, and client relationships.

4. How we collect personal data

We collect personal data:

• directly from you when you complete forms, contact us, or subscribe to our newsletter
• automatically through cookies and similar technologies
• from analytics, advertising, and CRM platforms
• occasionally from public sources such as your business website, public business profiles, or social media where relevant to your enquiry or our services

5. How we use your personal data

We may use your personal data to:

• respond to enquiries and provide requested information
• assess whether our services are suitable for your business
• provide AI visibility audits, proposals, recommendations, and related pre-contract materials
• manage our sales pipeline and customer relationships
• send newsletters, updates, and marketing communications where permitted
• improve our website, services, and user experience
• monitor website performance and campaign effectiveness
• retarget or advertise our services to relevant audiences
• maintain security, prevent misuse, and protect our legal rights
• comply with legal and regulatory obligations

6. Our lawful bases for processing

Where UK GDPR or similar laws apply, we rely on one or more of the following lawful bases:

• Consent: for example, where you opt in to newsletters or accept non-essential cookies.
• Legitimate interests: including running and improving our website, responding to business enquiries, managing leads, marketing our services to businesses, securing our systems, and developing our service offering.
• Steps prior to entering into a contract: where you request an audit, proposal, or information about working with us.
• Legal obligation: where we need to comply with the law, regulation, or lawful request.

7. Cookies and similar technologies

We use cookies and similar technologies to operate our website, understand usage, improve performance, and support advertising and remarketing.

These may include:

• Strictly necessary cookies required for core site functionality
• Analytics cookies such as Google Analytics
• Advertising and retargeting cookies such as Google Ads and Meta Pixel
• Behaviour and user experience tools such as Hotjar
• Marketing, CRM, and form tracking technologies such as HubSpot
• other similar technologies used by service providers integrated into our website from time to time

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can manage cookies through your browser settings and, where available, our cookie banner or preferences tool. Blocking some cookies may affect website functionality.

8. Marketing communications

If you sign up to our newsletter or otherwise opt in, we may send you marketing emails about sAIph, Burst Digital Ltd, our services, insights, offers, and updates.

You can unsubscribe at any time by:

• clicking the unsubscribe link in our emails, or
• contacting us at hello@saiphsearch.ai

We may still send you non-marketing communications where necessary, such as responses to an enquiry you submitted.

9. Sharing your personal data

We may share your personal data with:

• employees, contractors, consultants, and subcontractors who need access for legitimate business purposes
• CRM, analytics, advertising, hosting, form, email, and website support providers
• professional advisers such as lawyers, accountants, and insurers
• regulators, authorities, courts, or law enforcement where required
• prospective buyers or investors in the event of a business sale, merger, or restructuring

We do not sell your personal data.

10. International transfers

Because we work globally and use third-party service providers, your personal data may be processed outside the United Kingdom.

Where we transfer personal data internationally, we will take appropriate steps to ensure it is protected, such as:

• transferring it to countries recognised as providing adequate protection, or
• using appropriate contractual safeguards, such as standard contractual clauses or equivalent mechanisms

11. Data retention

We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• responding to enquiries
• managing proposals and pre-contract discussions
• maintaining business records
• complying with legal, tax, accounting, and regulatory requirements
• resolving disputes and enforcing agreements

Lead and enquiry data may be retained for a reasonable period in our CRM unless you ask us to delete it and we do not have an overriding lawful reason to keep it.

12. Data security

We use reasonable technical and organisational measures to protect personal data against accidental or unlawful loss, misuse, alteration, unauthorised access, or disclosure.

However, no internet transmission or storage system is completely secure, and we cannot guarantee absolute security.

13. Your rights

Depending on where you are located, you may have rights including:

• the right to access your personal data
• the right to correct inaccurate data
• the right to request deletion
• the right to restrict processing
• the right to object to certain processing
• the right to withdraw consent
• the right to data portability
• the right to complain to a supervisory authority

To exercise your rights, contact: hello@saiphsearch.ai

If you are in the UK, you may also complain to the Information Commissioner’s Office (ICO).

14. Children

Our website and services are intended for adults and businesses. We do not knowingly collect personal data from children.

15. Third-party websites and services

Our website may contain links to third-party websites, tools, or platforms. We are not responsible for the privacy practices, content, or security of those third parties. You should review their privacy notices separately.

16. Client data and service delivery

If you become a client, we may process additional business and contact data as part of our services. That processing may be governed by a separate proposal, services agreement, statement of work, or data processing agreement, which will take precedence where applicable.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the updated effective date.

18. Contact us

If you have questions about this Privacy Policy or how we handle personal data, please contact:

Burst Digital Ltd trading as sAIph
Park House, Durford Wood, Petersfield, GU31 5AL, United Kingdom
Email: hello@saiphsearch.ai

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